About EFY Group
 | EFY started off as a one-room setup in 1969 at New Delhi. A father and a son organisation, where the former, S. P. Chopra (the current chairman), had an extensive experience in journalism and the son, Ramesh Chopra (the current managing director), had just passed out of India's premier technology institute - IIT Madras. |
 | EFY was coined after its first product — Electronics For You magazine, which came out with its first issue when the Indian electronics industry was at a nascent stage. Even television manufacture started later. Within a few years the magazine became very popular as the industry grew. Now, with a readership exceeding half-a-million readers, EFY is India's largest selling technical magazine. It also features an optional compact disc loaded with useful software that many of its readers have loved. Website: www.electronicsforu.com
(Frequency: Monthly; Language: English) |
 | Target Audience:
The businesses of the sub-continent worth Rs. 20 million to 5000 million.
The editorial positioning
•To enable the readers derive the maximum out of their existing IT set-up.
•To present to the readers how their business needs can be fulfilled by the current set of IT solutions.
•To prepare the decision makers for strategic benefits that future technology will provide.
(Frequency: Monthly; Language: English)
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 | LINUX For You is the latest publication from the EFY Group. With it's first issue in Jan '03, this magazine caters to newbies, power-users, administrators, developers and those belonging to the IT industry. It's main goal is to enhance the return on investment (RoI) for organisations by deploying Linux (or open-source) solutions. Accompanied by a FREE CD, which carries source code, white-papers, software tools, Linux distributions, and even games -- the magazine aims to provide complete solution for deployment of Linux. Website: www.linuxforu.com
(Frequency: Monthly; Language: English) |
 | 'i.t.' magazine's vision is to leverage the potential of "Innovative India". The subject selection and handling are in line with what venture capitalists, technopreneurs, CTOs and researchers would need to know to make wise decisions. Essentially, a portal on "information.technology.today.tomorrow" for those who need to know... and those to want to know! Check out , www.itmagz.com (Language: English) |
 | ePower: Launched in 2000, is a niche magazine that caters specifically to the electronic-power industry. India having a huge market for power saving and supply equipment, provided an opportunity that this magazine caters to. ePower is targeted towards manufacturers of electronic-equipment and those providing products and services to them.
(Frequency: Bi-monthly; Language: English) |
 | Facts For You: Launched in 1980, this magazine is the only non-technical product of the EFY Group. It aims to influence decisions on the lines of, "Where should we put our money next?" The magazine updates India's top decision-makers through its regular assortment of market surveys and other important industrial information.
(Frequency: Monthly; Language: English) |
 | Directories & Databases: Catering to two key industries - electronics and IT, EFY comes out with annual directories covering both the sectors.
EFY Annual Guide focuses on the Indian electronics industry and provides a comprehensive listing of manufactures, importers and national distributors.
IT Directory covers the Indian IT industry and covers the key five segments - hardware, software, telecom, service providers, IT enabled service providers, and the others. The same directories are also available in digital formats on CDs, titled as E-Pages and IT-Pages, respectively. |
 | Kits 'n' Spares: An associate organisation of the EFY Group, it provides kits and components, including PCBs and hard-to-find ICs for the electronic projects and circuit ideas published in Electronics For You magazine. It has a growing network of dealers all over the country so that the components and kits can be made available locally in various towns for the experimenters. Electronic projects are mandatory in most schools and institutes in India but the components for them are generally hard to find. Website: www.kitsnspares.com |
| EFY Digital | | EFY Digital: A division established in 2000 to help EFY stride in the new digital economy, it is responsible for the CDs accompanying the Electronics For You and 'i.t.' magazines. It also launched the current version of the top electronics portal — www.electronicsforu.com, which receives more than 2-million hits every month. The industry databases and the CDs of the Electronic Project series of books have also been produced by EFY Digital. Currently this division is developing solutions for the publishing and the electronics industry. |
| In India, even though EFY's products reach every city and town, efforts are always on to further the distribution network as far as possible. Simultaneously, EFY products are flowing across India's borders through various channels, and the search is on for organisations that can help EFY reach further - for mutual benefit. |
Key Facts
EFY Enterprises Pvt Ltd
(ISO 9001:2000 Certified)
Chief Executive Officer: Mr Ramesh Chopra
Offices in India: New Delhi, Mumbai, Bangalore, Chennai, Kolkota,
Ahmedabad, Hyderabad, and Pune.
Head Office:
D-87/1, Okhla Industrial Area, Phase-1,
New Delhi 110020 (INDIA)
Phone: 0091-11-26810601 (02/03)
Fax: 26817563/26812312
Email:
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